OdishaPlus Bureau

Odisha’s leading media conglomerate recently launched a bouquet of digital media platforms under the aegis of ‘Sambad Digital’. The event was graced by Odisha Chief Minister Naveen Patnaik. Union Ministers Dharmendra Pradhan and Bhupender Yadav, environmentalist Ms Sunita Narain also attended the session as guests.

“Media can create a positive impact with its wide reach to create awareness. It can mobilize masses as well to take proactive measures to protect our planet. Odisha is no stranger to the vagaries of nature brought by climate change. From cyclones to flash floods, we have received with natural disasters annually. However we have also paved the way and set an example in front of the world with our extensive and intensive disaster management strategies.”, said CM Naveen Patnaik.

“Sambad has come up with a unique initiative to join us together for a noble cause. This is a great move towards sustainability and digitalisation,” said Union Education and Skill Development & Entrepreneurship Minister Dharmendra Pradhan.

Union Minister for Environment, Forest & Climate Change Bhupender Yadav in his address said: “The Central government is working towards making a better world, where no one is left behind. We have targeted to enhance the country’s production of bio fuel and increase tree cover.”

Noted environmentalist and Padma Shri awardee Sunita Narain was welcomed over a conversation with Panchami Manoo Ukil. She began by lauding Odisha’s Meteorological department for ensuring minimum damages and casualties during every cyclone and natural disaster it survives.

Sambad Group Chairman Soumya Ranjan Patnaik in his address said: “The world should come together to address the social dichotomy at the earliest. Digital media must be encouraged to make the world a better planet to live. We have not yet succeeded in bringing a harmony between technology & environment. Punascha Pruthibi initiative has been launched as an attempt to address the issue”.

‘Punascha Pruthibi – One Earth. Unite for It’ is a long-term multimedia initiative to create awareness on environment, climate change and ecological issues threatening human existence. The event was held in a virtual mode which saw a large number of participants.

Sambad Group Executive Director Tanaya Patnaik said, “Sambad Digital is an umbrella of digital content of all our verticals. Sambad has many firsts. We were the first to introduce Odia websites—sambad.in and kanaknews.com”.


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