OdishaPlus Bureau

In its bid to boost sales, OMFED has announced a new package for the promotion of wholesalers and resellers of OMFED milk and dairy products. Accordingly, from now on any individual/firm/agency/wholesaler/distributor can purchase OMFED milk products directly from any of the OMFED dairy located in the State/ OMFED wholesale sale point with a minimum billing amount and lot size.

The minimum billing amount for milk products must be Rs.7,500 of any product mix for Bhubaneswar Dairy and Rs.5,000 for other Dairies, OMFED said in a statement today. There is no restriction for anyone to lift milk products above this threshold limit, it added.

The wholesalers who purchase OMFED milk products with the minimum billing amount can also purchase additional plain milk at retail price from the dairy point. The minimum order for milk should be 30 liters per billing.

The individual/firm/agency/wholesaler can also intimate the respective OMFED dairies in advance and place necessary indents in case of large orders so that the lots will be kept ready on the date of lifting. These indents can either be placed over the telephone or through WhatsApp with the respective dairies.

As per the revised guidelines issued by OMFED, now there will be no requirement for empanelment of distributors/wholesalers, and no security deposit/Agreement is required to be made with OMFED for availing products at wholesale price.